In order to make money by publishing articles online, people have to actually read your articles. Simply writing good or even excellent content is not enough. Marketing your article can be a difficult task. This article has some steps you can take to increase the amount of interest in your articles.
Use number in your article titles if it can be made applicable to the content. Numbers are very attractive to potential viewers and you will see an increase in viewers when your title has numbers in it. Keep track of the viewership of your articles and see what titles attract the most visitors.
Find a way to be a better teacher through your articles. If an issue or problem is continuously popping up in your niche, it is a problem that many people still face, and the articles out there that are addressing these problems are not successfully doing so. Find a new way to approach it, and teach your readers in a way that helps them because what they’ve read already doesn’t.
Become an “expert”. Research and write about topics that are related to each other to become the go-to person for a specific subject. Your audience will learn to trust your advice, and continue returning to your articles. They are also more likely to buy products recommended by someone they consider to be well-versed.
Use review articles to sell your products. Some people already have an idea what the product type is about, but they want details on the actual product itself. Review articles can go into a lot of detail on a product, and if written well with no apparent bias, there is a good chance they will click the “buy” button.
Use numbers, bullets and lists. Readers want to scan articles and grab information quickly. Write your articles so your readers can pull out the important information as quickly as possible. Lists and bullets also keep your writing concise, which helps keep your articles packed with more information and value for your readers. Add numbers in your titles, such as “4 Secrets for…” or “5 Top Tips to…”
Put a question in your article title. Use good keywords, and people will read your article just to find out what the answer is. Don’t let them down. If you pose a good question, back it up with a detailed, quality answer and then write a lead-in to your product.
Don’t include too much information in your article. The point of an article used for marketing purposes is to give readers a reason to visit your website. If the articles you write includes all the information that a potential visitor needs, they are unlikely to visit your website after reading.
As you finish your article, end it with a clear call to actions. This way your reader will know exactly what to do. For example, if you have written an article about a giveaway, at the end of your post you should have the form or opt in.
Make your article titles hit upon readers’ curiosity. Even if the information has been written 100 times before in other articles, a curiosity-stoking article will engage people and get them to read. If your goal is to get people to stop what they’re doing and read your article, curiosity is the best way to make it happen.
Set up a suggestion box on your website for topics that your regular readers might want to see. Encourage regular visitors to your website to submit requests. Then you can fulfill their curiosity by writing articles on their chosen topics yourself or hiring good writers to provide diversity to your website. Your responsiveness will encourage your readers and customers to stay loyal to you and your product or service.
Keep focusing on quality over the quantity of the articles you provide. Writing a million articles that are of mediocre quality will actually end up hurting you in the end. Publishers will being to recognize that your articles are not quality content and will stop adding your work to their sites.
Article Marketing
Increasing your website’s search engine ranking through article marketing is essential. Articles distributed far and wide, establish links to your website that will drive up your search engine ranking. However, you must remember that every article may be read by a potential website visitor or customer, so, make sure all of the articles you publish have quality content.
You can try a novel way of article marketing by putting your content together in a digital book to be passed around. Downloads are an excellent way of starting viral marketing, and if your content is good, it will be passed through interested parties without even needing your urging.
When you write articles for article marketing, don’t ramble on and on. People who are looking for a product or service online don’t want to spend a lot of time trying to figure out what they are looking at. A good marketing article to sell a product or service should be 150 – 500 words. It should get to the point and convey a clear message.
When putting the finishing touches on an article, ask yourself if you would be happy to run such a piece in your e-zine. If the answer is yes, you can rest assured that you are providing quality content to your article marketing affiliates and your own website. Ask yourself this question before you put your seal of approval on any content you produce.
Article marketing can get tough at times, especially in the beginning when it seems all you are doing is writing, writing, writing. Don’t get discouraged and stay away from negative people. The only thing you need to believe in is your own commitment to working hard, and how much you really want success on your terms.
As a way to find fresh and timely ideas for your company’s article marketing efforts, as you’re shopping at local markets, visiting local theaters and museums, coffee shops, dry cleaners, and similar places, listen and look for ideas about things you can include in your article that would be of interest your customers.
When your article marketing efforts are well underway you may find yourself short of ideas to generate new articles about. Rather than scanning the web for ideas, turn to your catalog of completed articles. Rewrite one if you are absolutely desperate for content. Even better, take an old article and write an updated version.
Keyword research tools are powerful aids in any article marketing campaign, but they should not be purchased. While keyword research tools and services are available for sale – most costing over 100 dollars – the experienced article writer does not need to spend money. The free tools available online (many from search engines themselves) are more than adequate for the article writer’s needs.
A great tip to remember in article marketing is that your articles are not the actual product page. You’re not attempting to sell people on the product via these articles; you’re only trying to get them interested enough to click a link and to visit a site you want them to visit. There’s a big difference here that some neglect.
As you gain confidence with the article marketing process, set a realistic but challenging goal for your pace of article production. There is no golden figure that you must achieve. Balance your available time, your writing prowess and your other commitments to settle on a article-writing schedule you can maintain without sacrificing article quality.
As mentioned above, actually getting people to read your article is key is making any money online by writing those articles. By following the advice here, however, you are well on your way to having your own articles that will generate significant website traffic and therefore earn you more money.
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